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Joined: 17 Aug 2002 Posts: 73 Location: Hollywood CA USA
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Posted: Fri Sep 06, 2002 8:17 am Post subject: Press Release-Sabrina Interactive Game on Nickelodian UK |
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Press Release
Source: NDS Group plc
Sabrina and NDS Cast an Interactive Spell On Nickelodeon Viewers
Highlights:
Thursday September 5, 4:22 am ET
LONDON--(BUSINESS WIRE)--Sep. 5, 2002-- - NDS (NASDAQ/NASDAQ Europe:NNDS)
to provide interactivity for the new series of Sabrina The Teenage Witch, which premiered on Nickelodeon on September 2 2002 at 4.00pm. An ad-break game will encourage viewers to test their knowledge of Sabrina to win prizes, via NDS's Value@TV(tm) system.
Feel you know a witch's brew from a broom? Or Sabrina from Salem? Nickelodeon, the leading kid's channel, and NDS Group plc, a News Corporation company and a leading provider of technology solutions for digital pay TV, are offering viewers the chance to test their knowledge of Sabrina The Teenage Witch with the launch of an interactive quiz.
This heralds the start of a long-term strategy to take interactivity to all Nickelodeon viewers. Nickelodeon's Sabrina Magic Spell Game is being broadcast around the ad breaks of the new series, between 4-6pm everyday for four weeks and started on September 2 2002.
Sabrina is a popular live action teen series, which follows the rites-of-passage experiences of a 16 year-old girl who moves in with her aunts, discovers that they, and she, are all witches and that their black cat, Salem, can talk. The Nickelodeon Sabrina
Magic Spell Game is multiple choice and runs from 4-6pm daily around the advert breaks. At the end of the break, viewers are asked a question about Sabrina, responding with the remote control. The correct response and individual viewer's score are then displayed before the beginning of the next show. Eight games are broadcast per day with cumulative points gained for each correct answer, and final scores can be entered into a prize draw via the return path.
Powered by NDS's Value@TV(tm) system, Nickelodeon Sabrina Magic Spell Game builds on the successes of previous interactive applications, such as the Watch Your Own Week voting application, created for the broadcaster by NDS. Further interactivity is planned during the "Ultimate Sabrina Marathon", due to launch on Nickelodeon in November 2002. "Nickelodeon's programming content provides superb scope for interactive enhancement to generate additional channel loyalty and new revenues streams in an increasingly competitive youth market," said Paul Thompson, Vice President Interactive TV, NDS Group plc. "The Nickelodeon interactivity in conjunction with NDS will enable them to maintain a competitive lead in the market while delivering enjoyable and compelling interactive experiences to its viewers."
Eddie McKendrick, Nickelodeon UK Director of Technologies, commented, "Nickelodeon chose NDS as a result of the unprecedented success of previous co-developed applications, and NDS's position as a leader in the iTV industry. Nickelodeon has always set the standard when it comes to interacting with kids. We are going to continue to provide our viewers with the best programming and technology available
and see NDS as a natural partner in the iTV space."
About NDS
NDS Group plc (NASDAQ/NASDAQ Europe:NNDS) is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and personal computers. See www.nds.com for more information about NDS.
About Nickelodeon
Nickelodeon in the UK has established itself as the leading dedicated children's channel and is the fourth most watched cable and satellite channel overall. Nickelodeon UK is a joint venture between BSkyB and MTV Networks International Inc., and puts kids first in everything it does.
Cautionary Statement Concerning Forward-Looking Statements
The statements contained in this release which are not historical facts may constitute forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. These statements relate to the plans, projections or future
performance of NDS, which involve certain risks and uncertainties, including risk of market acceptance, the effect of economic conditions, possible regulatory changes, technological developments, the impact of competitive pricing and the ability of NDS and its commercial partners to develop systems and solutions which meet the needs of the broadcasting industry in a timely and cost-efficient manner, as well as certain other risks and uncertainties which are detailed in NDS' filings with the SEC. Company or product names have been used for identification purposes only and may be the trademarks or registered trademarks of their respective companies.
Contact:
NDS Group plc
Margot Field, +44 (0)20 8476 8158
Director of PR
Email: mfield@ndsuk.com
Or
Golin Harris International
Giles Morgan/Gemma Craven, +44 (0)20 7898 3467/3310
Email: gmorgan@golinharris.com/gcraven@golinharris.com
Or
Nickelodeon UK
Nick Southall, +44 (0)20 7462 1011
Communications Manager
Email: nick.southall@nickelodeon.co.uk
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